In the ever-growing world of YouTube, where millions of creators fight for attention, one name from Kerala is making waves. KL Bro Biju Rithvik, a Malayali content creator, has risen to become one of India’s top YouTubers.
His rise to fame is not just about the number of subscribers, but also the universal appeal of his content.
According to the 2024 YouTube Report, KL Bro Biju ranks fourth among India’s top YouTubers. This is no small feat. He has even surpassed some global stars, including football legend Cristiano Ronaldo, in terms of subscriber growth. The report, which highlights YouTube’s global trends and the rise of Indian creators, has placed KL Bro Biju in an elite list.
“Hyper-local Malayalam creator KL Bro Biju hit 60 million subscribers with universally relatable content formats that resonated with families nationwide,” the report reads. His content, which often features everyday family moments, has found a place in the hearts of viewers across India.
KL Bro Biju, whose real name is Biju Rithvik, is not just a content creator; he is also a family man. The channel features his mother, wife, son Rithvik, and daughter. Together, they have created something special. KL Bro Biju’s channel made history in Kerala as the first to reach one million subscribers. After much anticipation, the family’s hard work paid off when they reached a milestone of 50 million subscribers (5.35 crore).
This achievement has made KL Bro Biju the first content creator in Kerala to receive the prestigious Ruby Creator Play Button, an award given to channels that reach 50 million subscribers.
YouTube’s Top 5 Creators
The YouTube Trends Report for India has provided a list of the top 5 creators for 2024. They are
MrBeast
Filmy Suraj Actor
Sujal Thakral
KL Bro Biju Rithvik
UR · Cristiano
These rankings are based on subscriber growth within India, and they exclude brands, artists, media companies, and children’s channels. Interestingly, Cristiano Ronaldo’s YouTube channel, which was launched just this year, gained over 19 million subscribers in just 24 hours, with many of them from India.